What if we don’t hit 12% in 90 days?

You pay £0 for the proof period. From there, you choose:

• Extend the proof window (if we’re close and you want to keep momentum).
• Switch to a Platform Only plan (managed hosting & maintenance without CRO).
• Pause and revisit later (for example, after traffic picks up).

We’ll be candid about why the number wasn’t achieved and what would change next time, traffic volume, offers, catalogue, or speed constraints can all affect velocity.