FAQs

How will you improve my site speed?

Speed is Stage 1 of our programme. We benchmark, fix bottlenecks, and then keep it fast:

  • Server & cache tuning: HTTP/3/TLS, opcode & object caching, CDN integration, browser caching and preloading.
  • Asset optimisation: image compression/WebP/AVIF, critical CSS, script deferral, minification, removing unused code.
  • Database & code: query optimisation, reducing heavy plugins, lazy‑loading, and fixing render‑blocking issues.
  • Core Web Vitals: we target measurable improvements to LCP, INP and CLS so speed gains translate to conversion gains.

Improvements are validated with GA4 and real‑user metrics, not just lab tests.