Performance Based Pricing
No fees until GA4 confirms at least +12% year-on-year uplift. After that, our pricing is fair, capped, and tied only to the extra revenue we generate.
Our 3-Stage Programme:
The Methodology Behind the Results
Every partnership begins with our 90-Day Performance Gateway, a risk-free trial where
we prove at least a +12% conversion uplift before you pay. See how our onboarding works.

Step 1
Speed & Technical Optimisations
Make the site fast, stable and measurable.
- Fix analytics and make GA4 the single source of truth.
- Improve Core Web Vitals with image optimisation, script deferral and caching.
- Remove bottlenecks (plugin bloat, server setup) with a mobile‑first focus.
- Stabilise checkout performance for valid test data.
- Result: a clean base for reliable testing and everyday gains.

Step 2
UX & Funnel Enhancements
Remove friction from product to cart to checkout.
- Identify and remove friction throughout the website.
- Assess and add key trust indicators.
- Strategic sector based methodology.
- Monthly GA4 performance report and a forward roadmap.
- Prioritise hypotheses by impact and effort.

Step 3
Experimentation & Continuous CRO
Controlled testing and continuous improvement.
- Structured A/B tests on key templates and flows.
- Data driven velocity targets based on traffic.
- Winning variants rolled out and learnings inform the next sprint.
- Detailed performance reports and data-backed roadmap.
- Hypotheses prioritised by impact and effort.
Your Safeguards:
A Partnership Built on Fairness
GA4: Your Single Source of Truth
All results are measured in your own analytics account. No black boxes, just complete transparency.
Predictable Monthly Caps
Our fees are always capped. You get all the upside of our performance model with predictable, budget-friendly costs.
Performance Guardrail
If performance dips, our performance fees are automatically paused. You never pay for unrealized gains.
Frequently Asked Questions
Billing & Pricing
- What if uplift dips for a couple of months?
- How are additional websites billed?
- How do I cancel?
- Do you provide fixed‑price quotes for development?
- How will I be billed and how do I pay?
- What about changes in the economy?
- How exactly is uplift calculated?
- When do performance fees start?
- Can I upgrade or downgrade my tier?
- Will my prices change mid‑contract?
Hosting & Performance
- What makes StrategyFive hosting different?
- Where is your platform hosted?
- What is your uptime guarantee?
- How do your backups work?
- Do you use a CDN?
- How will you improve my site speed?
- Are there bandwidth or storage limits?
- Do you support WordPress multisite?
- Are SSL certificates included?
- Is your service environmentally friendly?
90 Day Onboarding
- What is the 90‑Day Performance Gateway?
- Checkpoints & reporting cadence
- What access do you need to start?
- What tools do you use for testing & insights?
- How exactly is uplift calculated?
- Why did GA4 traffic drop after CookieScript?
- Who qualifies for the programme?
- What if we don’t hit 12% in 90 days?
- What’s included during the 90 days?
Legal & Policies
- Who is StrategyFive (trading information)?
- Where can I find your Terms, Privacy & Cookie policies?
- How do these FAQs relate to your Terms?
- Confidentiality & intellectual property
- Change of control (assignment) in plain English
- Do you have business insurance?
- Publicity & case studies
- Summary of our service model & guarantees