What are your tiers and prices?
| Tier | Best for (annual online revenue) | Monthly Base | % of YoY Uplift | Monthly Cap (base+perf) | Key Inclusions |
|---|---|---|---|---|---|
| Pilot | ~£0.8–£1.5M | £500 | 10% | £2,500 | Narrow scope, “quick wins”; 3–6 month ramp; upgrade path to Growth. |
| Growth | ~£1.5–£3M | £1,250 | 5% | £4,000 | Full 3‑stage CRO programme; steady A/B cadence; detailed monthly reporting. |
| Scale | ~£3–£5M+ | £2,500 | 4% | £8,000 | Higher test velocity; light personalisation; deeper behaviour analysis. |
| Enterprise | ~£7M+ | £5,000 | 3% | £20,000 | Custom solutions as needed; preserves fairness with lower % and higher cap. |
All fees exclude VAT. The performance fee is charged only on net new revenue generated (see “How exactly is uplift calculated?”).