WooCommerce UX
& Conversion Audits

Once your site is technically sound, the next step is to uncover and resolve conversion blockers in the user journey. We combine GA4 data with sector benchmarks and a hands on UX review to identify friction points, from confusing navigation to checkout drop offs. Our audits highlight the most leveraged opportunities for improvement, from trust signals to usability fixes, and feed directly into your CRO roadmap. Every recommendation is designed to increase confidence, reduce friction, and drive measurable conversion uplift.

Key Features

Full Funnel UX Analysis

Comprehensive WooCommerce UX audits using GA4, Hotjar, and benchmarks to identify drop-offs and trust gaps.

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Product & Category Page Optimisation

Reduce friction and improve clarity on WooCommerce product and category pages to lift engagement and sales.

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Cart & Checkout Flow Optimisation

Minimise abandonment with a data-led review of WooCommerce cart and checkout flows to reduce friction and errors.

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Mobile & Cross-Device Usability

Audit WooCommerce sites across devices and breakpoints to ensure flawless usability on mobiles, tablets, and desktops.

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Navigation & On‑Site Search Optimisation

Improve product discovery with structured navigation, faceted filters, and fast on‑site search tuned for relevance across devices.

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Trust, Reviews & Social Proof

Reduce hesitation with credible reviews, clear policies and trust signals placed across the funnel to lift buyer confidence and conversions.

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Uncovering Conversion Blockers and Opportunities

Turning Data into Action

We combine GA4 data analysis with heuristic UX reviews to identify the unknown unknowns, areas where your store is quietly leaking conversions. By benchmarking your performance against sector peers, we can highlight exactly where your funnel is underperforming and prioritise the fixes that will have the biggest impact.

What We Look For

Our UX audits examine every layer of your customer journey: homepage messaging, product page clarity, category navigation, checkout flow, and mobile usability. We pay particular attention to trust signals, micro frictions, and areas where users hesitate or abandon. Each insight is paired with a recommendation that is both practical and measurable.

From Audit to Action

The outcome is more than a report. It is a CRO playbook. High leverage opportunities are mapped into testable hypotheses or immediate enhancements. Whether it is simplifying checkout steps, surfacing reviews, or optimising product filtering, our audit ensures your WooCommerce store aligns with customer expectations and converts more of the traffic you already have.