Founder
Eliot Webb
Eliot Webb is the founder of StrategyFive and works as a Founder & WooCommerce CRO Consultant. StrategyFive is a WooCommerce CRO and revenue-per-visitor consultancy for established ecommerce stores, and is a trading name of Nordic Creative Limited.
The business began in 2011 as Nordic Creative Limited, working first across web development and bespoke WordPress theme work. Over time the work moved towards commercial WordPress sites, ecommerce builds and technical improvements for stores that needed safer, more measurable change.
Before StrategyFive, the brand also operated through LightningSite, with a strong focus on WordPress performance, maintenance and hosting. Hosting products were added in 2024 after client demand, while the present StrategyFive offer brings the more revenue-focused work to the front: finding WooCommerce revenue leaks, fixing them carefully, and checking the result in analytics.
Eliot has around fifteen years of WordPress and WooCommerce experience. His current specialisms include WooCommerce conversion rate optimisation, cart and checkout optimisation, product page and discovery improvements, GA4 ecommerce tracking audits, Google Tag Manager for WooCommerce, Core Web Vitals, release safety and practical A/B testing for ecommerce stores.
Selected work focus
- Diagnosing checkout, payment, delivery and basket friction in WooCommerce purchase journeys.
- Improving product templates, category discovery and revenue-critical merchandising paths.
- Auditing GA4 and GTM ecommerce tracking so conversion decisions are based on cleaner numbers.
- Shipping WordPress and WooCommerce fixes through staging, QA and rollback-aware release processes.