Personalisation
& Segmentation Strategy
Not all customers behave the same, so why serve them the same experience? We segment audiences; new vs returning visitors, acquisition channel, device type, and test personalised layouts, messaging, or offers. By matching content to behaviour and context, we increase relevance, reduce friction, and drive higher conversion rates across segments.
Key Features
Audience Segmentation
Define key user groups such as new vs returning visitors.
Variant Testing
Serve tailored content to each segment and compare results.
Relevance Boost
Align offers and layouts with user behaviour and intent.
Channel-Specific Views
Optimise experiences by traffic source or campaign origin.
Ongoing Refinement
Continuously test and refine personalised strategies.
Behavioural Targeting
Tailor site experiences based on visitor history and actions.