Personalisation
& Segmentation Strategy

Not all customers behave the same, so why serve them the same experience? We segment audiences; new vs returning visitors, acquisition channel, device type, and test personalised layouts, messaging, or offers. By matching content to behaviour and context, we increase relevance, reduce friction, and drive higher conversion rates across segments.

Key Features

Audience Segmentation

Define key user groups such as new vs returning visitors.

Variant Testing

Serve tailored content to each segment and compare results.

Relevance Boost

Align offers and layouts with user behaviour and intent.

Channel-Specific Views

Optimise experiences by traffic source or campaign origin.

Ongoing Refinement

Continuously test and refine personalised strategies.

Behavioural Targeting

Tailor site experiences based on visitor history and actions.