A/B Testing
& Experimentation
Conversion optimisation does not stop with fixes. It thrives on continual testing. Our A/B testing programme runs at a cadence matched to your traffic, turning UX insights into data driven experiments. By systematically testing design, content, and journey hypotheses, we identify proven winners that lift conversion rates month after month. This creates a culture of ongoing optimisation where evidence, not guesswork, drives every change. It ensures your WooCommerce store keeps improving year after year.
Key Features
Data-Driven Hypothesis & Test Design
Turn insights into action with structured A/B tests, built from data-driven hypotheses and UX analysis.
Learn MorePersonalisation & Segmentation Strategy
Advanced A/B testing tailored to audience segments, delivering personalised experiences that increase relevance.
Learn MoreContinuous CRO Programme
A tailored, ongoing CRO programme that adapts testing cadence to your traffic, sector, and business goals.
Learn MoreDriving Continuous Growth Through Experimentation
Why Continuous Testing Matters
User behaviour evolves constantly. What works today may underperform tomorrow. A/B testing creates a structured way to validate ideas and adapt quickly, ensuring your WooCommerce store never stagnates. It is the bridge between insight and proven uplift, removing guesswork from CRO decisions.
Our Experimentation Process
We design every test with a clear hypothesis, measurable KPIs, and a focus on statistical validity. From headline changes to checkout redesigns, each experiment is rooted in GA4 and user behaviour data. Winning variations are rolled out site wide, while learnings from losing tests inform the next round of ideas. This creates a compounding cycle of improvement.
A Culture of Growth
Our clients see A/B testing not as a one off exercise, but as an embedded growth discipline. By running tests at a cadence that matches your traffic, we continually refine messaging, layouts, and experiences to unlock steady conversion gains. Over time, this culture of experimentation becomes one of the most powerful competitive advantages your brand can build.
Read our 5 star reviews on TrustPilot
James Caldwell
Seamless Migration and Outstanding Support!
We recently migrated our website to [strategyfive.io], and the experience was nothing short of exceptional. The migration process was incredibly quick and trouble-free, exceeding our expectations. What truly stood out was the amazing support we received throughout and following the migration. The team at [strategyfive.io] was (and are) always available, knowledgeable, and eager to assist with any questions or issues we had. Their dedication to customer satisfaction is evident, and we couldn't be happier with our decision to choose [strategyfive.io]. Highly recommended!
Emma // Stamped With Love
Personal service with excellent results!
The results on my website speed have been excellent, we had some teething problems at the start but they were dealt with super quickly. As an ecommerce business speed and up-time are so important and Eliot ensured that disruption would be minimal during the transfer.My Google Analytics data speak for itself with my bounce rate down significantly and the time people spend on my site greatly improved. A fast website is such a must in this day and age!
Anna N
Great customer service
We have been working with the team for over four years and It is always a pleasure; they provide great customer service with quick and helpful responses. They are also proactive including providing an upgrade to the website which has improved its performance and efficiency
Rene Bozier
Helpful and prompt responses
Eliot has been really helpful hosting my website, I needed lots of things changing as my business was going in a different direction. He changed the pages I needed him too very quickly. Always there to answer questions. I get monthly updates for what is going on (I don't understand these but I'm sure he would explain if needed). In all he does what I expect - keep my website up and running.
Christian Hopkins
Highly recommend [StrategyFive]
[StrategyFive] have been a breath of fresh air for us. The service is second-to-none. The speed improvement from our previous host is signifant. I'd highly recomment these guys to host your site if you're looking for a responsive, pro-active and professional service.