What tools do you use for testing & insights?

• Analytics & dashboards: GA4 and Looker Studio for always‑on reporting (optionally BigQuery exports for deep dives).
• User insights: Microsoft Clarity or Hotjar for session replays and heatmaps; lightweight on‑site polls when useful.
• A/B testing: privacy‑friendly A/B testing on WordPress (server‑assisted where appropriate) to ensure clean reads.
• Quality & monitoring: uptime monitoring, error log reviews and Core Web Vitals tracking.

Tooling may vary by client; we’ll list any sub‑processors in your DPA.