Summary of our service model & guarantees

Performance-first, risk‑reversed, here’s the model in brief:

• 90‑Day Performance Gateway: We work for up to 90 days at £0 upfront. If GA4 verifies a ≥12% year‑over‑year (YoY) uplift in purchase conversion rate, we move to a paid plan. If not, you owe nothing for the proof period.
• Hybrid pricing (post‑proof): a fixed monthly base + a small percentage of net revenue uplift we generate, capped so your total fee remains predictable.
• Fairness guardrail: If two consecutive months show <8% YoY uplift post‑proof, we pause the performance fee and bill the base only until results rebound.
• GA4 as the source of truth: All calculations use GA4; revenue uplift is based on net revenue (excluding VAT, shipping and refunds within 30 days).
• Month‑to‑month after proof: No long lock‑in and cancel anytime with 30 days’ notice once the paid phase starts.